Nature
We believe that nature is full of powerful active ingredients to make all your dreams of beauty a reality. The healthier your hair is, the more radiant it will be. We draw our inspiration from plants, fruits, the sea and the earth, and go to great lengths to find the formulations that are as gentle as possible on both your hair and the planet.
Effectiveness
Our ideal of beauty has led us to create a natural, professional brand that takes care of all hair types: long, short, straight, curly, damaged hair and split ends, adults and children, all hair colours... we’ve worked hard to eliminate harmful ingredients without reducing effectiveness, treating the health of your hair with the same consideration as the hands that style it.
Indulgence
We want you to relax and take pleasure in your daily hair care ritual, so we are committed to creating delicious fragrances and silky textures, while making sure that our products give the best possible results.
Ethics
Our beliefs have naturally led us to collaborate with ADAPEI of the Rhone Valley (Local charity for parents and friends of people with learning disabilities). For several years, we have relied entirely on them to provide the packaging and manage the logistics for all our product ranges. And now it’s become a human journey with no end in sight!